NetApp Overhauls AV Ecosystem Across Headquarters with ASG

(Emeryville, CA--September 18, 2018) When NetApp, one of the world’s leading companies for data management and enterprise storage solutions, agreed to sell several of its buildings and reduce the size of its Sunnyvale, Calif., headquarters, it invested $14 million to upgrade the entire AV/media ecosystem across the campus. Advanced Systems Group (ASG), a leading media technology integration, engineering, and managed services firm, was named the single-source provider for the multi-year project, and updated all conference rooms, training rooms, and video production facilities, as well as the security operations center and executive briefing center. (Emeryville, CA--September 18, 2018) When NetApp, one of the world’s leading companies for data management and enterprise storage solutions, agreed to sell several of its buildings and reduce the size of its Sunnyvale, Calif., headquarters, it invested $14 million to upgrade the entire AV/media ecosystem across the campus. Advanced Systems Group (ASG), a leading media technology integration, engineering, and managed services firm, was named the single-source provider for the multi-year project, and updated all conference rooms, training rooms, and video production facilities, as well as the security operations center and executive briefing center. officer asked for something bold, something that could be seen from the parking lot, and that’s exactly what we provided.” 

 Other features of the DVC include a Planar Mosaic video wall, built with 32 individual panels set at varying depths, and an interactive Flip-Disc, dot matrix digital art wall by Breakfast, LLC, which uses a hidden camera to produce a high-contrast image of people walking past the display through a multitude of individual metal black-and-white pixels. Inside the DVC, ASG also built five conference rooms with Planar touchscreens, which feature Bluescape collaborative virtual workspace software, as well as non-touch displays in four of the rooms for videoconferencing and desktop sharing. “Our executives felt that we needed to change the way we presented information to our customers,” Tyler said. “We had to get away from the traditional ‘death by PowerPoint.’ It’s the fundamental reason why, partnering with our clients on the DVC team, we chose Bluescape.” In addition to the five conference rooms, NetApp’s DVC also includes an open, more relaxed collaborative space called the Mini Theater. 

The main AV feature of the space is a large Planar Clarity Matrix G3 interactive LCD video wall that utilizes twelve 55-inch LCDs. The touch-driven video wall also features the Bluescape collaborative virtual workspace software. A Crestron touch panel in each room allows intuitive control of lighting, shades, and AV equipment, while a Crestron panel outside each room displays daily schedules and meeting agendas. While available resources differ between various rooms throughout the campus, the Crestron touch panel interface consistently presents each room’s options for ease of use. The outside panels are managed through BriefingSource, a cloud-based event management and scheduling resource. Control Rooms and Connectivity NetApp has five control rooms across its campus, and four of them were updated by ASG with identical equipment. The fifth control room, which supports the gymnasium space that seats 1,200 people and is used for quarterly company-wide meetings, will be updated later this year with the same components. 

“NetApp is very, very big on video communications,” Tyler explained. “It’s really about the efficiency of the space and enabling the staff to easily move between control rooms throughout the day without having to relearn each room.” All the control rooms had to be able to share AV resources between them, since NetApp often hosts very large events that utilize multiple event spaces. Fiber optic lines tie the four buildings together, and Tyler’s team created a separate virtual LAN and DANTE audio network throughout the campus for AV use. As a result, Tyler said it was critical to connect all the control rooms. 

 For NetApp, the keys to connectivity are two NVision 248x248 routing switchers. Housed in different buildings, the routers receive signals from cameras in any event space and time all sources to one master clock, so any source can be used in any control room for any project. Because all video and audio sources throughout the campus are connected through the routers, ASG developed customized programming that enables the AV team to control specific areas of the routers through Crestron interface panels installed in each room. Tyler praised ASG’s inside sales team, which helped the project engineers remain flexible throughout the process. “We were updating our designs as new technology became available,” Tyler said. “ASG’s continual research throughout the course of the project allowed them to save us money and keep up with advances in technology.”